“Cultivated”, “cultured”, “fair”, “sustainable”, “synthetic”, “innovative”, “clean”, … how many names can there be for one product? And which should be better used?
Although this detail may seem insignificant, it is indeed very relevant, as these various names reflect the differing ideologies at stake in a lively, still open discussion, both in Italy and on an international scale.
In the food sector, communication plays a fundamental role in the creation or dismantlement of collective imaginaries and opinions. Whether it be product naming, packaging aesthetics, advertising methods or public discourse, communication has a large influence on perceptions of specific foods, habits and trends.
In this section, you can find articles that reflect on the many aspects of communication related to cultivated meat.